One of the concerns we hear often from clients is the time something takes to complete online, particularly when it comes to marketing. We try our best to share a few tasks each time we meet to prevent our clients from feeling overwhelmed by yet another to-do list, and often one that comes with a steep learning curve. We know everyone is busy (that’s how we have jobs!). We also know that part of our role as a marketing partner [...]
I have always been a thrill of the chase kind of writer. Taking difficult topics and mastering them as a wordsmith was always a dream of mine. I truly envy those who know exactly what they want to do before they even begin applying for colleges. When my aspirations of becoming a veterinarian were voluntarily cast aside, I decided to put pen to paper (literally at that time) and start a career in writing – more specifically, journalism. Chasing the Story [...]
As a busy professional, it’s easy to get buried in client work; your main focus is usually your prospects and your customers. However, most professionals forget about themselves. When potential clients are […]
Remember when we all knew Tom? For several years, Myspace was the place to be online. Then, 2008 happened, and Facebook took over. Over the last nine years, Facebook has only gained users, popularity, utility, and power. Though there have been other hopefuls that pop up from time to time (shoutout to those who remember the short-lived hype of Peach), those networks either fail to gain traction or see success and are purchased by Facebook. Warning: opinions ahead. Update: It [...]
If it isn’t seen on mobile, is it even really seen? Today, 34% of active users access their social media accounts via their mobile device. That’s why optimizing your social content is crucial. If you want to start a conversation with your mobile audience, you need to make the effort to reach them there. […]
There’s so much data available to businesses on social media. Depending upon the platform, you can grab trending topics, competitor performance data, video views, individual post click-through rates, traffic to your website, sales funnel completion/drop-off analysis, product sales insights, ad relevancy scores, and so much more. […]
Your very first inbound campaign has hit the ground running, and you are excited to see leads start flowing through the funnel. We admire your optimism! However, with any new process, snags are to be expected. Here are a few things you need to know/do to get you through any growing pains while you transition to inbound. Explaining the Value of Inbound to Others Think of why you trade in your car. Your family is growing, and you currently [...]
If you haven’t noticed recently, Facebook is all about videos: cat videos, Buzzfeed videos, live videos, you name it. Facebook wants to grow into a video-oriented platform, so they’re adjusting the algorithm to favor video content, especially Facebook Live posts. You might have noticed that Facebook sends you a notification when businesses and friends go live. While produced videos con time and resources, the Facebook Live feature is free and requires little or no work before and after recording. Plus [...]
Have you started branding yourself on social media? If you haven’t, then you should jump online and start now (after reading this post of course). You are your own unique brand, so you need to express that in your online presence. Future employers are constantly looking. Clean Up Your Feed According to a CareerBuilder study, 60 percent of employers look to social media to research potential new hires. Employers who are looking to hire you will view your social [...]
I want to begin saying I’m biased. I’ve always been biased towards the Carolina Panthers. They began playing in 1995, and while growing up in North Carolina during the 1990s, this football team was a staple in my home. Bias aside, there are some valid reasons why I believe the Carolina Panthers have one of the most impressive and effective social media accounts in the NFL. […]