Selecting a font for a post or graphic can be a daunting task. For some, it may be something that’s not given a lot of thought. The tone of your typography selection could be what makes a potential customer linger longer on your graphic, or just quickly graze past it without much consideration. It’s just one component to your success in inbound marketing, but an important one. When making your next graphic, ask yourself, “What tone am I communicating in [...]
Influencers can be a powerful tool to use in your digital marketing strategy. They connect your brand with your target customer and drive traffic to your site. Their recommendation can sell your products and boost your brand’s message across social media platforms. […]
You’ve mastered the basics: Facebook, Twitter, Instagram. Now you’re looking for a different approach to your digital marketing strategy. There are new platforms going live every day, and while you can’t possibly utilize each of those platforms, there are some out there that are well-suited for your brand and will help you reach a larger percentage of your buyer persona. […]
Flyers, banners, newspaper ads, and various printed media used to be the typical advertising format for events. Event marketing now goes far beyond that. Today, festivals, conferences, and other gatherings have websites, email lists, and social media accounts that all need to be analyzed and monitored over the duration of the event. […]
Disclaimer: We know that not everyone lives, breathes, and enjoys online marketing & media as much as we do. It’s the job, of course, but it’s also (and more importantly) our passion. Yes, we grumble when Instagram considers or makes changes. We continuously battle the fluid Facebook algorithm. We have to pay attention (and implement) the latest social video tools. Basically, we have to constantly monitor, tweak, and learn new techniques just to keep up. If it sounds exhausting, it [...]
New social media applications are popping up everyday, but are they all appropriate for your Inbound Marketing plan? […]
They say faith comes by hearing. If that’s true, then do customers come by hearing too? Could podcasts attract an audience to your brand? What are the benefits of having a podcast, should your brand strategy include one? Podcast History 101 Let’s tackle these questions by looking at the history of podcasting first. It first popped up in 2004 with Adam Curry and Dave winer credited with its invention. They had a vision of listeners being able to download a [...]
Hashtags. They’re everywhere. From Twitter to Instagram, you can’t miss them, and if your business is on social media, you better make sure you don’t. This little symbol is a powerful tool that you need to be using, but you need to go about it the right way. […]
There is an increasing need for content nowadays, and every business that tries to stand out from the competitors knows the importance of having a solid content marketing strategy. […]
We know. You want your business to grow. The first quarter has come and gone. As you are reviewing the numbers, you’re probably highlighting opportunities for improvement and reviewing your goals. And, almost always, those numbers leave you wanting more. More customers, more contracts, more product sold, and more profits. Here’s where it’s important to pause. The old-school mindset is to plan on how to go get “more”. What if there was a better way? What if you could help [...]
