When was the last time you wrote an article for your business? Do you create visual content that is related to your brand? Do you know how to create videos?
If you answered negatively to all the questions above, then it’s time to reconsider your social media strategy for your business. We are surrounded by images and videos and we all know how engaging they can be. So, the question is, why don’t you use them for your brand?
“My business is not suitable for blog posts, videos and images”.
WRONG! Every business has the potential to create interesting content, in a way that they become useful for their fans, even without promoting directly their business. Your customers (and the potential ones) appreciate more a brand that creates content, presenting their expertise with useful tips and ideas.
“I’m not good with writing. I don’t know how to create videos and images.”
EASY!
There are several sites and tools that help you create any kind of content. However, if you want something more professional, we are always here to help.
“What type of content do I need?”
This depends on the type of your business and your audience, but in general, it is preferred to mix the content, in order to make it more interesting. You can write a blog post with tips and tricks, then create an appealing picture and afterwards create an engaging video.
“How often should I create new content?”
New content is always welcome. If you feel that you can have a new piece of content every week, then this would be perfect. What’s more important is having a content plan, in order to make sure you occasionally create something new. Nobody likes an abandoned blog.
“How should I start?”
Start thinking of your objectives. What do you expect from the content you’ll share with your fans? What type of content works better for your business? What do you think your fans will appreciate more? After the first thoughts, see whether you need to create new social accounts to promote your content. Should you be on Youtube? How about Slideshare? Have you thought of Pinterest?
As you can see, there are many steps when it comes to content marketing, but none of them is difficult to follow. All you have to do is start taking action!