Blog posts and social media make the perfect pair, like peas and carrots.
You can share ideas and information through blog posts, and social media is often the way your audience searches for and receives information and ideas.
What are the best ways to share blog posts on your social media accounts?
Start with great content.
Write to your audience.
Seek to educate and provide value to their everyday life. In short—know your audience.
Be conversational.
Write in a voice that you would use while speaking with a friend. Use entertaining sound bites that are relevant to your topic when isolated as a quote. Everyone likes to be entertained.
Enhance and entice with images.
Pair at least one visual element with each blog post. By now most people know that pictures grab the attention of the audience, but they also give you a chance to add a caption to tease the rest of the post and entice readers to keep reading.
Share the right way.
Link the right way.
When you share your blog post on Facebook, Twitter or Pinterest link directly to the full blog post, not your blog home page or your website home page. This not only takes your audience directly to the content you’re sharing and what they want to see, but it also generates the image you have paired with the blog post.
Stay short and sweet.
Most shared content on social media is about 90 characters or less across most platforms. The more concise you can be, the better.
Repeat and say it again.
Social media moves fast and not everyone is online on a certain platform at the same time. Share your blog most more than once, but be creative. Don’t just repeat the same post and wording. Share another sound bite or add #ICYMI (in case you missed it) so your audience will realize you meant to share the same post again. Do this often as well, whenever a blog post topic is relevant, share it!
Want to see these practices in action? Follow us on Facebook and Twitter if you don’t already. After all how did you find this blog post?