In today’s socially driven world many businesses are asking the question “does my business need my business need a Facebook page?” Want an easy answer? Well, unfortunately there is no simple one word answer. There are many factors that go into determining if you need a Facebook page or any other such social networking identity. Perhaps the more focused question would be “is my
audience active on Facebook, Twitter, or other such social network?” While it’s true that we recommend most larger businesses have presents on Facebook, Twitter, Google+, and other social networks this doesn’t always work for every business model. Frankly some businesses benefit from Facebook and Twitter only while others may benefit more by having a presence on LinkedIn. This is one of the reasons that we take a close look at your business model and then compare that to your target audience. This lets us know what the best entry point would be for your particular niche. If you’re handling your own social media the first step would be to take a close look at what your competitors are doing. Are your competitors active on Facebook? What about Twitter or LinkedIn? For those competitors that are active on Facebook how are the interaction rates looking? Is the target audience interacting with your competitor? Are they liking the page or posts? Are they leaving comments on the page? When you have this data it’s time to determine whether your competitor is actually interacting with the target audience in return. Look at the quality of your competitors posts. Are those posts interesting or informative? Do they seek to get a laugh out of the target audience? By finding out what sort of posts your competitors are creating that are getting higher interaction rights you will better know whether having a presence on Facebook for that particular social network is worth your time. Another thing that you have to factor into deciding whether or not you want a Facebook page for your business is how much time you have on your hands. Social media is definitely an investment that takes time and attention. Do you have enough time that you could afford 5 to 10 hours per week? If not, then do you have the budget for a full time social media specialist? In order to determine what you may face when deciding whether or not you need a Facebook page or other social media profile it may be in your best interest to consult a digital agency. A digital agency such as ours can sit down with you and explain each of the steps that you would need to take in order to build the best social media campaigns possible. At the end of the day answering whether or not your business needs a Facebook page could be a simple as following the steps above. If you find that you’re still struggling with the decision as to whether or not to create one, then you should definitely consult a digital agency.
