We’ve been told that Pinterest is the fastest growing social media website out there, but is it right for your company? Pinterest is a photo sharing pinboard type website that allows users to create photo categories of almost anything they want. Users can browse other pinboards and ‘re-pin’ to their own and also ‘like’ other pins listed. Some popular boards are travel, crafts, food, cars, fashion and sports.
An average of 1.36 million users are spending more time on Pinterest than they are on Facebook these days. Let’s breakdown the demographics to see if your target market falls into the majority of Pinterest users.
Over 68% of users on the site are female with the majority of them being mothers. Secondly the top age demographic is between 24 – 35 years old. And 28% of Pinterest followers have an average household income of $100,000+.
With these demographics in mind, one also has to keep in mind that Pinterest is more visual than anything. Users are first attracted to the photo they see instead of the content listed behind it all. If you have a creative side and can capture images that grab people’s attention right away, Pinterest could be a great route for your company. Even if your company provides a service versus something tangible, finding something visual that will make your company ‘pop’ can give you an edge.
Another good tip is to do some research on your competition on Pinterest. See what others are pinning and how you might be able to set your company apart from everyone else.
The greatest part of Pinterest is having the users click on your pin and having them directed to your website. You can have them directed to your homepage or any other subpage listed. This will build traffic to your website and hopefully create new business for your product or service. You can also add the Pin It button on your website so people who visit your site from another source can add it directly to their boards on Pinterest.
Whatever social media path you may choose, it’s a good idea to jump onto Pinterest and create an account for yourself. This way you can see what people are pinning and if your company would have any benefit by being on this site.