Social media marketing plan is a must for any business large or small that plans on utilizing social networks to bring in new business. Not only do businesses want new customers but they need to keep their current clients well informed in order to keep them coming back. Your marketing plan should be a part of your business plan and as such should help keep you on track.
A marketing plan is not just a stagnant piece of paperwork nor is it just something used to help get funding. Even if you don’t have a formal social media marketing plan there must be something in place to assist in making decisions for growth as well as for your business to be cohesive. Without this you will find that you may be all over the place with your social media marketing.
Let us look at one of the biggest mistakes made in social media marketing that can be directly related to not having a plan in place. For the most part the top three social media networks in the US are Facebook, YouTube, and Pinterest. Each of these three can easily be used by businesses to attract potential customers in order to encourage interaction and potential visits to your site. With using these three as examples of part of your marketing plan, they should work together to meet your common goals. Instead, many businesses tend to use each one of these sites to talk about things that do not relate to each other which could be confusing to the person who is looking at them from the outside.
With a simple marketing analysis helping to guide your plan you can determine what information is the most important to potential customers. You could write a blog describing some aspect of concern or information that people want to know about your business and then briefly address this topic on Facebook. This network would allow more information to be exchanged allowing you to interact with people. Next, record a quick video where you discuss the subject. It is not a big budget production. Instead keep it personal so that your potential customers can relate. Next, try pinning some pictures that relate – whether it is a clever meme or pics of your goods – to Pinterest. Visual media has literally exploded meaning that avenues like YouTube and Pinterest are key to marketing your business.
What is being done by many businesses involves addressing unimportant or unrelated topics which offer little in the way of relevancy which in turn fails to drive traffic to web sites. It echoes the old saying that the right hand doesn’t exactly know what the left hand is doing. People notice this when they visit your social media sites potentially causing them to feel that you are unsure of what is going on. This can happen when more than one person is handling different parts of your social media marketing as well. Having everyone on the same page or – even better – having a highly skilled digital agency to assist you with your plan will help to resolve many of these issues.
Businesses must have a social media marketing plan to help their business to grow. Keeping all those involved in what is going on and where you are within your plan will add some cohesion that potential clients will notice. Don’t let a lack of time be a major factor in not having a social media marketing plan.