Google+ is a really unique social network. It started as an overambitious network, it continued as an overrated one and it keeps going more determined than ever to succeed. According to Google, Google+ has 500 million members and over 135 million users monthly. However, how many users really visit it quite often? Google has realized that they need to find ways to attract new users and these are the 5 reasons you cannot ignore Google+. Whether you like it or not!

  • Google Communities: the alternative of Facebook Groups is actually better than its predecessor! Google Communities allows you to meet people with shared interests and it has already attracted a significant number of people. What’s more, it allows brands to interact with customers and potential customers, since they can become members of a related community. As you might already know, Facebook Groups do not allow brands to join and this is really important for a business with a social media strategy.
  • Google Hangouts: the first thing that made Google+ popular is the feature of Hangouts and Hangouts on Air. It allows you to have a video chat with up to 9 people and it became popular with business people, too. In addition, Hangouts on Air allows you to stream live, which can be a great way to showcase your work or produce a webinar.
  • Google Authorship/SEO: If you are a blogger or a writer, this will be really helpful for you. Google can link your Google+ account with your websites, which will increase your status and the traffic to your website. What’s more, Google+ is the fastest way to get noticed by Google. You can’t ignore it from your SEO strategy!
  • Begins trending as the “anti-Facebook”: It is not the most popular network, but it is definitely one that can be used as an “anti-Facebook”. It has all the features we need and it already attracts a wider audience. Google’s support guarantees that it won’t quit the war of social media.
  • Google started imposing G+: This is Google’s attempt to attract more users to Google+. The integration of Google+ to Gmail, Youtube and other Google services can be considered successful, since the monthly users have been increased the last few months. However, not everyone likes this way of promotion.

One way or another, Google+ is still here and it doesn’t allow us to ignore it. Either with its additions, or with its integration with other Google services. Are you tempted to use it more?