Google’s announcement earlier this month directly affected how we can add more benefits to anyone’s site, including a business site. The new feature is called the Google+ Direct Connect. This is such an effective tool because it makes pages stand out visually in any search engine, thus resulting in effective pages when custom operators are used.
Direct Connection: What exactly is it?
Just last month, Google decided to retire the “+” operator. Why? Because of the anticipation of Direct Connect which would replace and surpass the “+” operator. The release of Direct Connect has made it possible to make Google+ mush easier, less used words, to give you the same effect. A good example of this rather technical idea will make this clear:
Where once you would type in “You Tube Google Plus”
You now just have to type in “+YouTube”
What a shortcut!
When you enter a query into a search while using Direct Connect, the Google+ Page shows up as an icon. When you click on this icon (or hit enter when you ask a question), you will be escorted to a Google+Page. When this action happens, you are able to completely bypass any search results completely. As soon as someone visits or lands on the specific page, a notification will show up. This will enable visitors to circle the page. With the new “+” we are now able to make our route to any given site much easier!
How Can My Site Take Advantage of Google+Direct Connect?
As of this date, there are only a few pages that actually function with the Google+ Direct Connection. These include YouTube, Google, and Toyota. However, any site can be made Google+ Direct Connect Friendly. If you want to make your site eligible, take these steps:
1. Go to Google+ and then go to the “Connect Your Website” page which is located in the “get started” section.
2. Choose a badge for your size. You can choose one of six sizes, customize it and name it.
3. Add the badge code to your page and don’t forget the little snippet of code in the head section.
Once you’ve done this, your site will be automatically eligible. Easy!
Some Great Tips To Be Added to Direct Connect
Remember, every page is not eligible for the Direct Connect. Google is in the process of broadening it now and adding pages that are randomly directed. What does Google want people to understand? According to their latest statement, Google has certain signals that will help them understand the pages that are relevant and popular when they consider if your page is eligible. Additionally, they are also looking to analyze any type of link that is relevant to the Google+ Page and to your site. To help this process along, make sure that your Google+ Badge is up to par and make sure to add your site’s link to your Google+ page.
Keep in mind that when you promote your page when using the Google+ with the links, adding your circles, posting regularly, you just might be able to have better access to Google + Direct Connect as well. Google ranks things by how “busy” they are.
Relax and enjoy the process when you do your updating with Google + Page. You just might have a great chance of accessibility with Google + Direct Connect. This process will help you to accomplish what you need to do and then Direct Connect will roll out the red carpet for you!