Bloggers can sign up now on a new blogging site called “Tidal”. It’s another new concept on the information highway. This is a cheaper alternative to getting content for your sites by paying a fee using Tidal as their alternate for content that is written by bloggers. As of this date, about 5400 have signed up on Tidal and though bloggers aren’t paid for this, the real benefit is exposure, such as backlinks and traffic which they get by being a part of Tidal.
It’s a great concept when you think of it this way: it gives publishers valuable content, while bloggers get the much-needed exposure that they are seeking.
Trendsetters, the Huffington Post got on the bandwagon and realized that by exchanging exposure on sites for contributions that were unpaid made sense to them. Tidal made this option convenient to anyone that is looking for a new way to get content for his or her sites. By making this exchange convenient they are working with passionate bloggers that specifically target audiences that are interested in food, fashion, home improvement, and sports.
This is how Tidal works. Bloggers signing up on Tidal tell the service what their blog will be about. This begins the process of Tidal looking into all sorts of factors, such as, the Klout score. A Klout score will measure how this influences and the ability to drive action
or making an impact for everyone involved. The Klout score is a very important factor for any site. Meanwhile, when this is taking place, publishers who pay a fee will get a dashboard that gives them the ability to browse, checking out posts that have been recommended for them, which in turn they will post on their site.
Three clients that use and Tidal are Bob Vila Nation, Teen Vogue Fashion Click, and Zagat Fork and Tell seem to please with this option for their sites. Plus, founder of Tidal Matt Myers reported that branded sites are signing up, including ecommerce sites.
Is this a no-brainer concept that Tidal is offering? By offering this to consumers a monthly fee seems acceptable instead of paying for content from such companies as Demand Media and Contently. Who knows, it depends on if bloggers are willing to forgo being paid for exposure.
The big question is not being paid for your writing or getting the exposure –this is the trade off. However, over 5400 bloggers are on board with this concept. By going this route instead, it might be more beneficial because it does link back to their original posts, thus not losing their original content.
Tidal seems to be drawing more people and benefitting bloggers as well as companies.